Kucinich
campaign
coverage sparks controversy
By
Johan Bergenas
Iowa Presidential Politics.com
As Rep.
Dennis Kucinich, D-Ohio, sees it, reporters who judge his candidacy
as not viable and therefore do not cover it as extensively
as other presidential campaigns are doing a poor job of journalism.
As reporters see it, their job is to make exactly
those sorts of judgments.
Kucinich's Iowa campaign manager, John
Friedrich, said not only is media coverage of the Democratic
presidential nomination race too narrow but the media also are
trying to play
kingmaker.
"The media is trying to select the presidential candidate," he
said. "Instead they should let the voters decide that."
But David Yepsen, a political columnist for the Des Moines
Register,
said the amount of coverage a presidential hopeful receives
is based on the chance the candidate has to get elected.
"[Kucinich] is not a serious candidate for the American presidency," he
said. "Dennis Kucinich will not be president of the
United States.
"We make judgments of what the reader is interested in, and
we don't
want to waste money on someone who has no chance of winning,"
Yepsen said.
Jodi Wilgoren, the New York Times Midwest bureau
chief, agreed with Yepsen that a candidate's viability
is central to media coverage.
Wilgoren, who is embedded with former Vermont Gov. Howard
Dean's
campaign, said that Kucinich does not have an embedded New
York Times reporter because "he will never win
the nomination."
Yepsen said it is the media's job to determine
and make judgments about candidates' viability. He said
readers expect
journalists to take on that responsibility.
"We get paid to make these judgments," he said.
On the contrary, Friedrich said, the media's role is not
to make judgments about a candidate's viability.
"The role of the press is to provide information," Friedrich
said, adding that it is up to the public to sort the
candidates out for themselves.
In fact, there may be other reasons besides perceived viability
for variations in the amount of attention given to candidates,
suggested Dallas
Morning News reporter
Robert G. Hillman.
"Covering a political campaign is horribly expensive," he
said.
The media's resources are limited; newspapers only have "X number
of people and X number of dollars," Hillman said.
But covering a
campaign requires travel expenditures. In addition, newspapers
need
to allocate
space,
and
broadcast media
have to bring
a large
crew, which makes coverage especially costly for them, Hillman
said.
Media organizations therefore must make choices
about what stories, specific events and candidates to
cover, he said.
Yepsen said Friedrich's comments show his inability
to deal with the media. The columnist also pointed out that
the Des
Moines Register actually
has covered Kucinich. According to the newspaper's
Web site, as of Nov. 15, there had been 27 articles published
about Kucinich -- 38
fewer than about Dean, and 17 and 16 fewer than about
Rep. Richard Gephardt, D-Mo., and Sen. John Kerry, D-Mass.,
respectively.
The Register has published 44 articles about
Sen. John Edwards, D-N.C., who received 5 percent support
from
likely Iowa
caucus-goers in a Des Moines Register poll conducted
Nov. 2-5. That is 17 more stories than about Kucinich,
who
had support from 3 percent in the same poll and has campaigned
in Iowa only three days fewer than Edwards.
Kucinich also gets less coverage in the national media
compared to candidates who receive similar ratings in
the polls. For example, the Washington Post,
as of Nov. 15, had published six stories about Kucinich,
21
about Sen.
Joseph Lieberman,
D-Conn., 16 about Edwards, and 20 about retired Gen.
Wesley Clark.
Friedrich said Kucinich's poor results in the latest
polls could be due to poor media coverage
"If [the media] would cover [Kucinich] as seriously as other
candidates, he would do well in polls," he said.
Yepsen disagreed, adding there are numerous other ways
to get a political message out to the public other than
the traditional
mainstream media. He mentioned Web sites, other online
news sources and on-the-ground efforts to bring out a
lot of people
for candidate
campaign stops.
Hillman, who has covered politics for 30 years and is currently
a White House correspondent for the Morning News,
said there can be a correlation between polls and media
coverage. But he stressed
that
there
are ways to have
fair and balanced coverage without having embedded reporters
assigned to specific campaigns.
A reporter can cover a trend and write issue stories
where all candidates get the chance to comment, he said.
E-mail
Johan Bergenas at johan-bergenas@uiowa.edu
This
story was published in the Sac (City, IA) Sun on December 9,
2003 |
